The gap between what we believe to be true and the way things actually are is the fundamental impediment to anything an organization seeks to achieve. Behind every underperforming initiative, missed opportunity and chronic problem is a web of cognitive bias that led stakeholders to:
- disregard information that was contrary to their preconception
- ignore risks and exaggerate the likelihood of favorable events
- underestimate the time needed to complete projects
- not recognize when the initial plan was longer appropriate.
A few studies suggest that training alone can mitigate cognitive bias in certain circumstances. A more systematic approach is needed to consistently prevent cognitive bias from undermining critical business functions and initiatives. There are three main steps needed:
- Identify where bias negatively impacts key business areas.
- Put processes in place to mitigate their negative impact.
- Implement change management and training programs.
Since it’s not practical to address every identified area at once, an overall solution proceeds by working on one area at a time. LucidChoice helps organizations develop and implement processes to mitigate cognitive bias across the Enterprise and in areas such as:
- decision making
- strategy development
- project planning
- change management
- performance improvement
- innovation.
Engagements usually begin by working with clients to identify and prioritize critical areas that are most negatively impacted by cognitive bias. We then collaborate with stakeholders to modify existing processes and add new elements as needed. Once a new end-to-end process is in place, we provide training and coaching until the organization has a self-sustaining capability.